Peyton Manning's loss along the way to the Super Bowl has pumped up the wags.

Jeff Tydeman at Bleacher Report deadpans (Manning Coup: Eli Snags Peyton's Endorsements),

In a bloodless coup, Eli Manning seized his older brother Peyton's TV and radio commercials this weekend, striking a blow for little brothers everywhere.

"Somewhere between the time Peyton's last pass was bouncing off Dallas Clark's hands and Eli's laser-like throw to Amani Toomer was accounting for a huge Giants TD, the phones started ringing," said Eli's representative, Emabtha N'gue Vere Ep (an unheralded Unbangi-born American sports agent). "The voiceovers, the endorsements—millions of dollars changed hands in just an hour.

"I haven't seen a sibling takeover like this since Romulus gave Remus the nasty part of Rome," Vere Ep added, in a reference obscure to the average football fan.

DJ Gallo at ESPN writes half a dozen parodies (Giving some pep to the divisional playoffs) of those Peyton pep-talk commercials. Here's one:

"Disappointed that your season ended so soon? Understandable. One-and-done is a bummer. But remember that you have a Super Bowl ring. Your legacy is secure. So use your extra free time to film some more commercials. I think there's a mortuary in Bloomington you don't yet endorse."

Chin up, there's always the cookie league. Boston Herald (Tom says he’s got QBs licked in Oreo outrage):

Peyton, his bro, Eli - the only Manning remaining in the NFL playoffs - and their parents, Archie and Olivia appear in a TV spot for the classic cookies where the boys have an Oreo lick-off!

...Eli, the New York Giants QB, asks his big bro at the end of the spot, “Are we making a mistake?”

Well, Tom Brady thinks so!

“I laughed at that,” he told John and Gerry. “It’s pretty funny.”

So, what was the payday for the Mannings on that cookie campaign?

“I hope a helluva lot of money,” said Tom. “They are not going to live that one down.”

He did not make this up. Here's the press release.

The lead story on peytonmanning.com is Latest News » Manning can finally feel at ease in playoffs