Projo Subterranean Homepage News

It's a tale of misery and cruelty, broken lives, trashed pasts and compassionate recycling.

Cleanup crews often can tell why eviction happened. Rick Armon of The Akron Beacon Journal finds the lives folks leave behind after the sheriff comes.

And then there's,

For whatever reason, they also find a lot of abandoned bowling balls.

Short memories: Google's Newspaper Ads: Big Hopes For Small Barcodes. Yes, boys and girls, Google has reinvented the CueCat barcode concept.

Silicon Alley Insider reports, with a straight face,

Google's efforts to get into the newspaper ad business have yet to yield much. One tool it hopes will eventually change that: Small, square barcodes, like the one at the right, at the bottom of print ads. When a person scans the barcode with a compatible camera phone, it takes their phone's browser to a mobile Web address encrypted in the graphic.

What's the point? This has three benefits: First, it saves the reader the trouble of typing in a Web address into their phone -- an annoying process for the majority of wireless subscribers that don't have phones with QWERTY keypads. Second, it can take the reader to a very specific page, based on an individual ad -- like a coupon or a map to the advertiser's store. And third, it ties into Google's analytics tools, so advertisers can get a very specific sense of which ads work and which don't, when people are viewing them, where they're standing (GPS), etc.

People, if you're looking at a newspaper, do you want to go online to print out a coupon? Why isn't the coupon in the newspaper you already have in your hands?

The technology aims to take readers to a specific page, overcoming the hurdle of long URLs. It's a marketing grail. They just haven't figured out a reason for readers to want to use it yet.

Cortinarius iodes

Stunning: FungiPhoto.com.

Over 4,000 high resolution image files available of Morels, Chanterelles, Boletes, Wild Mushrooms, Edible Mushrooms, Medicinal Mushrooms, Mushrooms Cooking, Mushrooms on the Cuttingboard and many more.

Mushroom videos, too. Unfortunately, most of the specimens aren't identified, so they remain eye candy unless you're willing to browse a list of their botanical names, and click each name to go to its photo.

It's the collection of mushroom photographer Taylor F. Lockwood.

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2 Comments

streetstylz said:

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

http://www.neoreader.com

Link | January 30, 2008 2:28 PM
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Swampthing said:

Great article. You may already know this. If not, Neomedia bought the Digital Convergence IP fostered from the old Cue Cat idea. Neomedia Technologies has developed a mobile reading platform for consumers/web users. Paperclick, Qode, and now the NeoReader. This platform allows users to click on physical world objects and get instant information in one click.
The physical world objects could be, logos, trademarks, keywords(Google's main source of income), 1D barcodes(EAN UPC, etc,), 2D (QR DM, Aztec,), slogans, RFID, billboards, etc.

Location based. It is all there. So, who should Google go after next?

I would think that they want it for themselves.

Why pay a licensing fee?

It would help eliminate click fraud.

Link | January 30, 2008 5:39 PM
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