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Locking up the news: The owner of The Denver Post plans to start charging for some content online as part of an interactive strategy that includes the "bundling" of services and a focus on reaching younger audiences. It may be an oxymoron that to reach young readers you make them pay, and the poll above that accompanies the Denver Post story should warn them that they're heading for hari-kari. MediaNews president Jody Lodovic said the strategy "is to really place value on content, meaning changing perceptions that content is free." Good luck with that, Jody. If you lock the doors, you'll deliver fewer eyeballs to your advertisers, and your ad rates will need to plummet. It doesn't look as though Denver readers are willing to make up such a shortfall with micropayments: The poll above is a screenshot of results as of now.
The current winning bid on this auction item at CharityBuzz is $13,000 with two more weeks to go: Jumpstart Your Career in the Blogsphere With An Eye Opening Internship at The Huffington Post in New York or Washington Minimum Next Bid: $15,500.00 The auction's beneficiary is the Robert F. Kennedy Center for Justice and Human Rights. |
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